How to add Specials

4 min. readlast update: 09.12.2024

Adding Specials to your property is a great way to get more bookings. Properties with Specials make 47% more revenue, and are a good way to ensure higher occupancy, especially during low seasons.

What is a Special?

Specials allow you to advertise reduced rates or complementary items to potential guests. Our systems enable you to offer various types of Specials to different types of guests or for strategic goals. Your Special will be advertised on LekkeSlaap to as many customers as possible for as long as it is valid.

Types of Specials

Pensioner Special

Attract pensioners, especially during low seasons and weekdays, to significantly boost your occupancy rates. This Special is designed specifically for senior travellers and available to all guests who are 60 years old or older and have a valid South African ID. Providing tailored discounts for this demographic helps maintain a steady stream of bookings, especially mid-week or during low seasons, and also caters to a growing market of senior travellers looking for affordable and comfortable accommodation.

Custom Special Offers

Run custom Special Offers for a period of your choosing. Custom Specials give you the flexibility to create unique promotional discounts for any period you choose, whether it's for couples celebrating Valentine's Day or for families travelling during the school holidays.

Midweek Special

Boost your occupancy rates by filling weekday vacancies with deals designed for those seeking a mid-week escape. Whether it’s business travellers looking for a convenient and comfortable place to stay during their work trips or individuals and couples in need of a relaxing break away from the weekend crowd, this Special provides the perfect incentive.

Weekend Special

Capture the weekend crowd and maximise your bookings by offering discounts from Friday through Sunday or for any specific weekend nights of your choice. This Special is designed to attract guests looking for a quick getaway at the end of the week. Whether your target audience includes families, couples, or friends, this Special gives them a compelling reason to choose your property over another.

Last Minute Special

Minimise the number of vacant units by taking advantage of our Last Minute Special, specifically created for spontaneous travellers looking to book a stay at the very last minute. It not only boosts your occupancy rates during off-peak periods but also attracts a unique group of travellers who prioritise flexibility and immediate availability.

Winter Special

Take advantage of the winter season by offering tailored Winter Specials to attract guests looking for cosy getaways during the colder months. Whether you want to run your Special from April to October or prefer to focus on the peak winter months of July and August, LekkeSlaap gives you the flexibility to choose your validity range for your winter promotions.

Long Stay Special

This Special is specifically designed to encourage travellers to book longer stays, allowing them to settle in and fully explore the local area at a more relaxed pace. By offering significant discounts for extended bookings, you can appeal to a variety of guests, including remote workers seeking a change of scenery, families in need of a longer vacation, or individuals on long-term assignments.

Where are Specials shown? 

Specials are advertised on our sites to as many guests as possible for as long as it is valid, helping to ensure higher occupancy. Once your Special is loaded, your property will have a banner advertising the type of Special and discount you have chosen. Guests have the option to select a filter to view Specials only, ensuring more exposure. Properties with Specials also stand a better chance of receiving additional exposure in our monthly newsletters, which are sent to more than a million subscribers.

How to Add a Special:

Step 1: Log in to your Host Profile

Step 2: Click on ‘Specials’ 

Step 3: Select one of the pre-defined Special categories

Step 4: Select the type of discount you want to give

Step 5: Select the dates the Special will be valid for

Step 6: Click on ‘Add Special’

You've now successfully added a special to your property.

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