How to improve your chances for extra exposure

3 min. readlast update: 09.10.2024

LekkeSlaap's main promotional conveyance is our booking platform. Working on your property’s ranking points to improve your placement in search results will always be the best course of action to increase your visibility to guests and secure more bookings. Exposure via any of our other marketing channels is a bonus, but cannot be promised or guaranteed. 

Our marketing channels

Tips to get exposure on our marketing channels

Facebook

  • Upload high-quality photos

  • A variety of photos featuring rooms and other areas of the property

  • Make sure you have photos showing: 

    • The outside of the property

    • The view from the property (if applicable)

    • Facilities (braai/ deck/hot tub/etc.)

    • Unique elements (luxury bath, beautiful interior)

Instagram

  • Upload exceptional quality photos

  • A variety of photos featuring rooms and other areas of the property

  • A good balance between landscape and portrait photos. 

Please note: Portrait photos are not mandatory, but if they are in landscape, the photo should have a section that would work when cropped. 

  • Make sure you have photos showing: 

    • The outside of the property

    • The view from the property (if applicable)

    • Facilities (braai/ deck/hot tub/etc.)

    • Unique elements (luxury bath, beautiful interior)

Pinterest

  • Upload exceptional quality photos

  • Make sure you have a variety of photos showing: 

  • The outside of the property

  • The view from the property (if applicable)

  • Facilities (braai/deck/hot tub/etc.)

  • Unique elements (luxury bath, beautiful interior)

Please note: Portrait photos are not mandatory, but if your photos are in landscape, they should still be usable when cropped to portrait or square aspect ratios. 

Newsletter

  • Medium to high-quality photos are suitable

  • The property must clearly be shown from the outside

  • Destination value is the most considered attribute of a property featured in the newsletter

Please note: Each newsletter has a specific theme decided months in advance. It is therefore rarely possible to determine when a property will be featured in a specific newsletter. 

Blog

Blog themes are set a month in advance, therefore, it is difficult to guarantee placement on this platform. However, the Content Team does let owners know via email when their property has been featured in a blog.

Video Partner Programme

With our latest Video Partner Programme for social media, we send content creators and videographers to specific properties to shoot professional video content which are then posted on platforms such as Facebook, Instagram, TikTok and YouTube. Properties are selected based on various criteria, like location, potential and popularity.

What the project entails:

The videographers will film high-quality, professional video material of a property to be shared on LekkeSlaap's social media platforms at no cost to the host.

Free publicity on our social media platforms with a combined reach of over 5 million.

What we need from the host:

Opt-in to host one of our content creators at your property.

We request a minimum of 2 nights per property to give the videographers enough time to shoot footage and play it safe for any external factors like bad weather.

View our Photo Style Guide for a comprehensive outline of property photos.

 

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