How to improve your property's review scores

Consistently receiving high review scores is key to attracting more bookings and building a strong reputation among guests. Below are some strategies to help you improve your review scores.

1. Provide Accurate Information

• Detailed descriptions: Ensure your property’s information on LekkeSlaap is detailed and accurately describes its amenities, location, and any unique features. Include high-quality photos that reflect the true condition of the space, as guests appreciate it when their expectations match reality, which leads to higher satisfaction.

• Honest disclosures: Be upfront about any potential downsides at your property, such as ongoing construction nearby or limited parking. Managing expectations is crucial to avoid disappointment and negative reviews.

2. Prioritise Cleanliness

• Spotless environments: Cleanliness is one of the top factors influencing guest satisfaction. Ensure your property is cleaned properly before each guest's arrival, paying special attention to bathrooms, kitchens, and linens.

• Regular inspections: Conduct regular inspections to ensure your property remains in top condition. Address any maintenance issues promptly to prevent them from impacting guests’ experiences.

3. Enhance Communication

• Timely responses: Respond quickly to guest inquiries and messages before, during, and after their stay. Clear and prompt communication makes guests feel valued and supported.

• Personalised messages: Consider sending a personalised welcome message or providing local tips and recommendations. This extra touch can make guests feel more connected and enhance their overall experience.

4. Offer a Warm Welcome

• Check-in experience: Make the check-in process as smooth and welcoming as possible. If you greet guests in person, be friendly and helpful. If you use self-check-in, ensure that the instructions are clear and easy to follow.

• Welcome pack: Consider providing a small welcome gift, such as snacks, drinks, or local products. This thoughtful gesture can leave a lasting positive impression.

5. Maintain Clear House Rules

• Clear expectations: Clearly outline your house rules in your listing and remind guests of these rules before they arrive. This helps set expectations and reduces the likelihood of misunderstandings that could lead to negative reviews.

• Positive framing: Positively frame your house rules and emphasise how they contribute to a better stay for everyone. For example, “Quiet hours ensure a peaceful environment for all guests.”

6. Be Proactive in Addressing Issues

• Resolve problems quickly: If any issues arise during a guest’s stay, address them as quickly as possible. A prompt response can turn a potentially negative experience into a positive one, increasing the likelihood of a good review.

• Follow up: After resolving an issue, follow up with the guest to ensure they are satisfied with the outcome. This shows that you care about their experience and are committed to providing excellent service.

7. Create a Comfortable and Inviting Space

• Comfortable amenities: Invest in high-quality bedding, towels, and toiletries to ensure your guests feel comfortable and pampered. Thoughtful touches like extra blankets, pillows, or a well-stocked kitchen can make a big difference.

• Thoughtful design: Pay attention to the decor and layout of your property. A well-decorated, cosy space can enhance the overall experience and leave a lasting impression on guests.

8. Request Feedback and Reviews

• Encourage reviews: At the end of their stay, politely ask guests to leave a review. You can mention that their feedback helps you improve and that you’d love to hear about their experience.

• Learn from feedback: Use guest feedback to make continuous improvements. If a guest mentions something they didn’t like, consider how you can address it to prevent similar comments in future reviews.

9. Respond to Reviews

• Thank guests: Always respond to reviews and thank guests for their feedback. This shows that you value their input and are attentive to their comments.

• Address negative feedback: If you receive a less-than-perfect review, respond professionally and address any concerns raised. A constructive and positive response can demonstrate your commitment to improving and can influence future guests’ perceptions.

By implementing these strategies, you can create memorable experiences for your guests, leading to higher review scores and more bookings.